Patrick Keenan
Seeing the potential for the net to change the world Patrick became a programmer. Learning that technology needs persuasion and beauty, he became a designer. Disappointed in the relegation of design to solving marketing problems, he co-founded a design agency dedicated to changing the world for the better. Through the years of technical, design, and business experience, Patrick is optimistic as ever in the potential for business to be an active force in improving human life.
Patrick has worked with clients in the betterment sector including Acumen Fund (acumenfund.org), Mozilla (mozilla.org) the Centre for Social Innovation (socialinnovation.ca), Corporate Knights (corporateknights.ca), Environmental groups, local co-ops, arts organizations, and start-up from sustainable travel, and local journalism. He helps people with highly beneficial ideas spread them. Usually this involves a good conversation then a webpage of some kind.
While working in a studio setting, he devoted much of his personal and business resources to prototyping platforms for local food information (youarewhereyoueat.appspot.com), unbiased electoral comparison (theundecided.ca), social idea dissemination, and design for social change. He also formed a habit of writing in third person singular.
In October, Patrick will be heading back to school at Oxford for an MBA focused on social entrepreneurship. He sees shrinking distance between economic development and positive social benefit. Though, the only financial instrument he currently plays is the line-of-credit, he’ll be looking for ways to making betterment a profitable and prosperous pursuit.
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