“Visualisation Of Rarity”
Demian Conrad is the founder and creative director of the studio DEMIAN CONRAD DESIGN. Born in Ticino in 1974, he studied at the University of Lugano under the guidance of Bruno Monguzzi, whose teaching centred on the psychology of the forms (Gestalt theory) and typography. Extremely focused on the question of the creative process, he then followed lectures given by Professor Edward de Bono, the creator of the term “lateral thinking”, at the University of Malta.
Multi-disciplinary, Demian Conrad favors an approach with the aim of finding creative, destabilising solutions and forms of avant-garde, cutting-edge communication. Fundamentally influenced by 1960s Italian design, the English Arts & Crafts Movement and the early Modernism.
As the graphic designer and publisher behind the successful series of calendar-games, “Gregory” and “Gaia”, in 2007 he co-founded the publishing house DADADUM. Since 2009, he has led workshops for some of Switzerland’s most prestigious higher education institutions, such as ERACOM, HEIG-VD, CEPV and CREA.
More on Demian Conrad’s website.
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